Hello Digital Blog – Digital Marketing News & Editorial

This week has been filled with important digital marketing updates, including Google switching the default attribution model for conversions, TikTok announcing a variety of creative tools at its global event, and Facebook integrating information panels underneath all ads. Join us as we unpack this, and more, in the latest instalment of The Weekly Wrap.

It has been another exciting week of updates in the digital world, with Facebook introducing its latest organic post testing feature, Google developing a new ad format for things to do, and Twitter expanding its tipping service to all users. Join us as we unpack this and more in The Weekly Wrap.

It’s been a huge week for the digital marketing industry, with Instagram launching a new discovery tool to help businesses that have been hit hard by COVID-19, YouTube adding analytics reports to mobile to make it easier for creators to track their performance, and Google Ads simplifying the creation process for Display campaigns to encourage the use of automation. Join us as we unpack this, and more, in the latest instalment of The Weekly Wrap.

This week we received some interesting news from the digital world, including Twitter testing out a variety of e-commerce tools, findings from App Annie revealing how the social media landscape has evolved over the last ten years, and the Australian High Court deciding to hold media companies legally responsible for comments made on their posts. Join us as we unpack this and more in The Weekly Wrap.

Ads are the main theme for this week’s blog, with TikTok introducing a new ‘Promote’ feature to help businesses create ad campaigns, Google announcing the removal of Expanded Text Ads in 2022, and Apple giving users the option to enable ‘Personalised Ads’ in iOS 15. Join us as we unpack this, and more, in the latest instalment of The Weekly Wrap.

This past week we have seen a wide range of digital news, including Google updating its ‘How Search Works’ portal, TikTok extending its video length limit to 5 minutes, and Instagram looking to improve how content is found in its search results. Join us as we unpack this and more in The Weekly Wrap.

This week has been packed with news about the digital world, including the arrival of video chapters in YouTube’s search results, the release of new info on how ad response on Facebook has changed over the past year, and the request made by the ACCC to establish a united front against Apple and Google. Join us as we unpack this, and more, in the latest instalment of The Weekly Wrap.

It’s been another big week of updates in digital, with Google adding two new capabilities to its Custom Bidding feature, Australia receiving its own technology council, and Reddit reaching a $10 billion valuation. Join us as we unpack this and more in The Weekly Wrap.

It has been an exciting week for digital marketers, with Twitter stepping up its efforts to combat misinformation, TikTok introducing its own version of the popular Stories format, and Google removing safe browsing as a ranking signal. Join us as we unpack this, and more, in the latest instalment of The Weekly Wrap. 

This week we were treated to some interesting updates from the digital world, including Google’s latest spam fighting update, Microsoft’s drop in revenue thanks to a shortage of computer chips, and YouTube’s record quarterly growth. Join us as we unpack this and more in The Weekly Wrap.