Here we are at the end of another week and almost in November. One skip, hop and a jump and it will be Christmas, and then 2021. In what has been a disastrous year for many, there have been plenty of industries that have been able to survive and even thrive in the pandemic. Lime scooters announced this week that they have reached 200 million rides, bouncing back quickly from a drop in riders, and Amazon tripled their net income last quarter.
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It’s been a rollercoaster of a week, with Tesla slowly rolling out new and improved Autopilot software for their vehicles (which will hopefully lead to less fatalities) Google finally resolving their indexing issues (well, 99% of them) and Quibi closing their doors after only 6 months.
Google dominated the digital news this week, with plenty of changes and updates released. One of these was the official announcement of a new-look Google Analytics. Claiming to be smarter with more customer-centric measurement, it’s big news for analysts that rely on the platform. There were also further developments in investigation into the monopoly Google has over the market, with Moz finding that YouTube videos accounted for around 94% of video search results in 2020. But don’t worry, it’s not all negative on the Google front, they also announced ways that they’re doing more to design for and with people with disabilities.
Search and social made the headlines a lot this past week, with Instagram marking its 10th anniversary and Bing releasing a fresh rebrand. There was also big news for the likes of Google, Apple, Amazon and Facebook, with a damning Congressional report claiming that they are monopolistic ‘gatekeepers’ of the digital economy. Take a look at some of the top stories in digital from the past week.
As we get closer to the end of this crazy year, some things seem to be settling down (like the dropping COVID cases in Melbourne and Sydney) while others seem to be ramping up (hello presidential race in the US!).Things also seem to be ramping up in tech, with this week’s installment of The Weekly Wrap looking at everything from the government’s $800m package to increase the take-up of new technologies, to a new tech-focused, wiki-style database powered by AI hitting the market.
As restrictions continue to ease in Australia, we’re starting to get a better idea of how the world will look post-COVID. Like every industry across the globe, marketing has had to adapt to the rapidly changing crisis, and industry leaders have now started to speculate on what the future holds for digital marketing. We look at this, along with a pivotal hearing for online content moderation in the US, Moz’s new Page Authority metric, and the possible future of home surveillance in this installment of The Weekly Wrap.
Hello Digital looks at the highlights from the week that was. Can a cyberattack be deadly? This week it was proved possible after a ransomware attack was reported on a German hospital. But it’s not all doom and gloom, this week we look at the big questions being asked...
The next installment of our Weekly Wrap looks at major changes to Google’s search term reporting, further criticism of Facebook’s approach to hate speech on the platform, and the next big Google algorithm change that could affect your rankings, among other news highlights.
Our Weekly Wrap looks back on the week that was. This week we saw Facebook and Google threaten Australian users with drastic changes if proposed media bargaining codes become law, Zoom announced a huge second-quarter revenue rise, and the NBN hasn’t live up to speed requirements for many, federal parliament finds.