Hello Digital Blog – Digital Marketing News & Editorial

As we get closer to the end of this crazy year, some things seem to be settling down (like the dropping COVID cases in Melbourne and Sydney) while others seem to be ramping up (hello presidential race in the US!).Things also seem to be ramping up in tech, with this week’s installment of The Weekly Wrap looking at everything from the government’s $800m package to increase the take-up of new technologies, to a new tech-focused, wiki-style database powered by AI hitting the market. 

As restrictions continue to ease in Australia, we’re starting to get a better idea of how the world will look post-COVID. Like every industry across the globe, marketing has had to adapt to the rapidly changing crisis, and industry leaders have now started to speculate on what the future holds for digital marketing. We look at this, along with a pivotal hearing for online content moderation in the US, Moz’s new Page Authority metric, and the possible future of home surveillance in this installment of The Weekly Wrap.

The next installment of our Weekly Wrap looks at major changes to Google’s search term reporting, further criticism of Facebook’s approach to hate speech on the platform, and the next big Google algorithm change that could affect your rankings, among other news highlights.